Privacy Policy

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact information: name, email address, phone number, shipping address, billing address, and country.
• Order and shopping information: products viewed, marketplace links clicked, carts or purchases made through third-party marketplaces, order confirmations, returns, support requests, and product preferences.
• Payment-related information: payment confirmation, billing information, and transaction details when needed to support an order. We do not intentionally collect or store full credit card numbers on this brand site; payment processing is handled by the marketplace or payment provider used for checkout.
• Customer support information: information you provide when contacting us, including skin concerns, product questions, order issues, attachments, and communication history.
• Usage and device data: pages viewed, clicks, scroll activity, referring URLs, UTM parameters, approximate location from IP address, browser type, device type, operating system, language, cookie identifiers, pixel identifiers, and other analytics events.

2. How We Use Information

We use personal information for the following purposes:

• To operate, maintain, personalize, and improve our website and product pages.
• To route customers to official marketplace purchase paths such as Amazon.
• To process, support, or troubleshoot orders, returns, exchanges, and customer service inquiries.
• To measure advertising performance, including video-level and campaign-level performance.
• To send service, support, marketing, or promotional communications where permitted by law.
• To prevent fraud, protect our rights, secure our services, and comply with legal obligations.
• To analyze product interest, site usability, conversion paths, and advertising attribution.

3. Cookies, Pixels, and Similar Technologies

We use cookies, pixels, tags, local storage, and similar technologies to operate the site, remember preferences, analyze traffic, measure advertising, and understand how users interact with product pages.

These technologies may collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and targeted advertising. You can control cookies through your browser settings. Blocking cookies may affect site functionality, analytics accuracy, and advertising measurement.

4. Analytics and Advertising Partners

We may share or allow limited collection of usage and event data with service providers and advertising partners for measurement, analytics, attribution, and marketing. These partners may include:

• Meta Pixel: used to measure ad performance, optimize campaigns, and understand actions such as page views and marketplace link clicks.
• Amazon Attribution: used to measure whether advertising and product-page traffic results in Amazon product activity or sales. Some Amazon links may include campaign, video, or attribution tags.
• Google Analytics or Google advertising tools: used where enabled to understand traffic, campaigns, and site performance.
• Microsoft Clarity: used for heatmaps, session recordings, and user experience analytics, with sensitive content masking where applicable.
• Hosting, infrastructure, and database providers: used to host the website, serve pages, process server-side requests, store configuration, and maintain site security.
• Marketplaces and payment providers: such as Amazon or other official retail channels when you click out to purchase products.

These third parties process information according to their own privacy policies. We do not control third-party marketplace checkout, account, payment, or delivery processes.

5. How We Disclose Information

We may disclose personal information:

• To vendors and service providers who perform services for us, such as hosting, analytics, advertising measurement, customer support, fulfillment, and fraud prevention.
• To marketing and advertising partners to measure, personalize, and improve campaigns.
• To marketplaces, payment processors, logistics providers, or retail partners when needed to support a purchase or customer request.
• To comply with law, legal process, regulatory requests, or enforceable government requests.
• To protect the rights, safety, security, and property of Lepique, our users, partners, or others.
• In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

6. Third-Party Links and Marketplaces

Our website may link to third-party websites, including Amazon and other marketplaces. When you click a third-party link, you leave our website and the third party controls its own privacy, security, payment, order, and account practices. Please review the applicable third-party privacy policy before providing information or making a purchase.

7. Data Retention and Security

We retain personal information for as long as reasonably necessary to provide services, operate the website, support customers, measure advertising, comply with legal obligations, resolve disputes, and enforce agreements. We use reasonable technical and organizational safeguards, but no method of transmission or storage is completely secure.

8. Your Privacy Rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or portability of your personal information. You may also have the right to object to or restrict certain processing, withdraw consent where processing is based on consent, or opt out of certain targeted advertising or data sharing.

You may opt out of promotional emails by using the unsubscribe instructions in those emails. We may still send non-promotional messages, such as order, support, or policy-related communications.

9. Children's Privacy

Our website and products are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

10. International Users

We may process and store information in countries other than where you live, including the United States, Korea, and countries where our service providers operate. Those countries may have data protection laws that differ from your local laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy or would like to exercise privacy rights, contact us at kwshim@lepique-beauty.com.

Liquid Nation Inc.
16192 Coastal Highway, Lewes, Delaware 19958, United States